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Cargo

Cargo

Cargo is a CDP for sales teams, providing access to qualified accounts.

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Introduction

Cargo is a modern CDP (Customer Data Platform) specifically designed for sales teams. It serves as a revenue architecture that enables sales reps to access qualified accounts in large quantities.

Key Features

Segmentation: Efficiently segment leads based on various criteria.

Enrichment: Enhance lead information by gathering data from multiple sources.

Lead Scoring: Assign scores to leads to prioritize and focus on high-quality prospects.

Lead Assignment: Distribute leads to sales reps based on territories or expertise.

Orchestration: Automate revenue operations and workflows.

Data Integration: Connect and control all tools and data in one place.

AI-powered Sales Copilot: Generate sales notes at scale for meaningful conversations with prospects.

Frequently Asked Questions

What is Cargo?

Cargo is a modern CDP (Customer Data Platform) specifically designed for sales teams. It serves as a revenue architecture that enables sales reps to access qualified accounts in large quantities.

How to use Cargo?

To use Cargo, sales teams can follow these steps: 1. Connect: Integrate all relevant tools and data into one centralized hub. 2. Segment: Easily segment leads based on various criteria such as demographics, behavior, or engagement. 3. Enrich: Enhance lead information by gathering data from different sources. 4. Score: Assign scores to leads based on their quality and likelihood to convert. 5. Assign: Distribute leads to sales reps based on their territories or expertise. 6. Orchestrate: Build automated workflows to streamline revenue operations. 7. Activate: Empower sales reps to focus on selling by automating revenue operations.

Do I need to have a data warehouse to use Cargo?

No, Cargo can integrate and harness data from various sources without the need for a separate data warehouse.

Do I need to code stuff to use Cargo?

No, Cargo provides a user-friendly interface that does not require coding skills to utilize its functionalities.

How could I use AI within Cargo?

Cargo offers an AI-powered Sales Copilot feature that generates sales notes at scale, enabling sales reps to have meaningful conversations with prospects.

What if there are tools Cargo does not support natively?

Cargo provides integrations to connect with a wide range of GTM (Go-to-Market) tools, ensuring seamless collaboration and functionality across different sales tools.

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Use Cases

  • Scaling Sales: Provide sales reps with qualified leads at scale to maximize their productivity and effectiveness.
  • Data Democratization: Abstract the data warehouse to make it user-friendly for non-technical personnel.
  • Pipeline Growth: Utilize Cargo as a pipeline growth engine through its Customer Data Platform designed for sales teams.

How to Use

To use Cargo, sales teams can follow these steps: 1. Connect: Integrate all relevant tools and data into one centralized hub. 2. Segment: Easily segment leads based on various criteria such as demographics, behavior, or engagement. 3. Enrich: Enhance lead information by gathering data from different sources. 4. Score: Assign scores to leads based on their quality and likelihood to convert. 5. Assign: Distribute leads to sales reps based on their territories or expertise. 6. Orchestrate: Build automated workflows to streamline revenue operations. 7. Activate: Empower sales reps to focus on selling by automating revenue operations.