SwayID

SwayID is a creator marketing compliance platform that helps brands, agencies, and creators ensure compliance, avoid FTC fines, and build consumer trust.

Marketing ComplianceFTC ComplianceInfluencer Marketing

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Introduction

SwayID provides AI-driven tools to help brands and creators comply with FTC guidelines, automating compliance checks to prevent costly fines from violations. It identifies genuine influencers within your customer base and streamlines creator marketing workflows, ensuring transparency and protecting consumer trust.

Key Features

Customer-Creator Scanner: Identifies influencers within a brand's existing customer base, enhancing authenticity and reducing sourcing time.

Gated Creator Discounts: Allows brands to offer exclusive discounts to qualifying creators, encouraging organic promotion and increasing sales.

Ai Risk Checkers: Scans influencer and user-generated content for compliance risks, ensuring adherence to FTC guidelines.

Creator Marketing Learning Modules: Provides interactive training for teams and creators on FTC compliance, enhancing understanding and confidence.

Frequently Asked Questions

What is SwayID?

SwayID is a marketing compliance platform designed to help brands, agencies, and creators eliminate deceptive advertising risks, avoid FTC fines, and protect consumer trust.

Who is SwayID for?

We serve marketers, agencies, and brands leveraging creator-powered campaigns, including UGC, AI-generated content, and influencer partnerships.

How does the Ad Creative Risk Checker work?

Simply upload your ad creative (e.g., AI avatar UGC videos, influencer posts, or static creatives), and our tool automatically assesses it for compliance risks. You’ll receive a detailed report with actionable steps to fix any issues before your campaign goes live.

What are the FTC’s new regulations, and how does SwayID help?

The FTC’s new rules ban deceptive endorsements and testimonials, with fines of $43,792 per violation. SwayID helps you stay compliant by identifying risks in your ad creatives and providing solutions to address them.

How does the Creator-Customer Identifier work?

This tool identifies influencers and creators who are already genuine customers of your brand, making it easy to collaborate with authentic advocates who truly believe in your product.

What makes Gated Creator Discounts different from traditional seeding?

Unlike traditional influencer seeding, Gated Creator Discounts reward verified creators with exclusive discounts, encouraging voluntary advocacy without requiring them to post—giving you authentic and organic engagement.

How do I get started?

It’s easy! Sign up for a free trial or contact our team to learn more about our tools and how they can help your campaigns stay safe, compliant, and impactful.

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Use Cases

Brands and Marketers: Streamline creator marketing workflows, ensure compliance, and build authentic connections with influencers who are genuine customers.
Agencies: Deliver trusted, scalable solutions for clients by automating compliance checks and sourcing authentic influencers.
Creators and Influencers: Protect reputations by ensuring content remains compliant and trustworthy, fostering genuine partnerships with brands.